Keru Blog
Articles created by industry managers
Here we take a deep look at the trends, challenges and solutions of the industrial and manufacturing sector: stories of leadership, innovation and operational efficiency.
All articles
34 articles
Sebastián Cantor Colombia: translating between the board and the operator
Sebastián Cantor · General Manager
Proquinal Costa Rica: moving from blame to structural improvement
Moisés de Jesús Hernández Méndez · General Manager
RM Sheet Metal Mexico: multi-product, multi-family, multi-headache
Francisco Estrada · General Manager
Amtex Corp Colombia: recovering by-products, the hidden opportunity in what you throw away
Ricardo Xavier de Oliveira · Production Manager
Inventia Kinetics Spain: the risk of being operationally good but strategically poor
Juan Manuel Valcárcel · General Manager
Trelleborg Mexico: leading with agility without losing control or quality on the plant floor
Ricardo Vázquez · General Manager
Not all cardboard is worth the same: when the input determines profitability
Juan Carlos Guzmán Sedano · General Manager
NTGAS Spain: digitalization in quality control
David Pardo Peiró · General Manager
Planning amid uncertainty: how to manage operations with shifting portfolios
Josep M. Berga Ferrés · General Manager
Growing without losing pace: operations management in the packaging industry
Luis Rubén Villalobos Helo · General Manager
Leading with agility: adaptability as a competitive advantage in tech environments
Global ITA Team
Operations planning in complex supply environments
Angel Gonell · Operations Manager
Data-driven internal mobility: how talent finds its best operational fit
Global ITA Team
Cultural rebuilding with transparency and data: successful post-crisis protocols
Global ITA Team
Transforming without stopping: digitalization and traceability in pharmaceutical production
Victor Marceles · General Manager
Bringing order to move forward: operations management in the chemical industry
Guillermo Mealla Castro · Production Manager
Latin America Industrial Update: July 28 to August 2, 2025
Global ITA Team
Smart logistics: how it went from accounting appendix to strategic brain with data
Global ITA Team
Operating with no margin for error: operations management in the pharmaceutical industry
Germán Pinilla · CEO/General Manager
Stability under constant pressure: operations management in the chemical industry
Paulo Renato Ferreira · General Manager
Process optimization in the fruit industry
Manuel González · Sales Director
Operations management in international automotive environments
Fernando F. Ochoa Muller · General Manager
Operations management in the forestry industry: Grupo Forestal Río Claro
Gino Brunetto · General Manager
The problem isn't growing, it's sustaining growth
Tomás G. Zapata · General Manager
Business models in emerging markets
Sigifredo Díaz Benavides · CEO/General Manager
The challenge of consultative selling in a globalized market
Miguel Ángel Rubio Arnáiz · Sales Director
Circular economy applied to construction
Manuel Laredo · CEO/General Manager
Supplier management in complex environments
Eduardo Montes · General Manager
The commercial general manager as a strategic visionary
Daniel Mendoza Rebolledo · Commercial Director
Horizon-based production planning management
Efrén A. Franco · General Manager
Adaptability as a key competency of the general manager
Sergio Mariano García · CEO/General Manager
Transforming the logistics role: from operational to strategic
Mauricio Lipscher · CEO/General Manager
The role of the general manager in unstable contexts
Felipe Kopelowicz · CEO/General Manager