Horizon-based production planning management
Efrén explains how to plan a refrigeration plant with fluctuating demand, imported components and environmental regulation, without falling into overstock, technical stoppages or obsolescence.
- 01Three horizons, each with its own logic: short term to react, medium term to stabilize with buffers, long term to anticipate risks.
- 02Monthly scenario simulation including the cost of inaction.
- 03Right-sized lots with Lean, EOQ and DDMRP: 40% less slow-moving inventory.
- 04Regulatory impact matrix based on ISO 9001 and FMEA.
- 05A planning culture at every level, with quarterly review of deviations.
USEONG México: comprehensive operation under the IMMEX program
Efrén Franco is an industrial engineer with more than a decade of experience leading operations in regulated, highly export-oriented manufacturing environments. He was General Manager of USEONG de México, a plant located in Santa Rosa de Jáuregui (Querétaro) specializing in the assembly of water valves for home appliances under the IMMEX program.
At USEONG DE MÉXICO I learned that leading the whole operation means understanding everything from the cafeteria to exports.
The IMMEX program is not just a legal framework, it's a way to optimize industrial processes.
In that role he led the plant's entire operation, including production, quality, logistics, foreign trade, human resources, accounting, industrial maintenance and ISO 9001 compliance.
KPIs are not metrics, they are real-time decisions.
Every improvement we implemented in ISO 9001 had a direct impact on production.
His approach combined strategic leadership with rigorous execution based on data, financial efficiency and continuous improvement. He coordinated performance indicators, operating budgets and the alignment of the local business plan with the global strategy.
Controlling quality is controlling the customer's perception, not just the auditor's.
General Manager · USEONG
Episode 6 · Keru Podcast
