Episode 3 – Sergio Moriano García – Adaptability, active delegation and crisis leadership in Argentine industry
In this episode of Keru Podcast we dive into the world of sustainable thermoplastics with Sergio Moriano García, a leader with more than 20 years of experience in innovation, technical sales and circular economy strategy. From his beginnings in R&D to his most recent roles in corporate strategy and commercial leadership at companies such as SABIC, Domo Chemicals, Avient and Avanzare, Sergio has been a key player in the transformation of the sustainable plastics industry.
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We talk about the challenges of sustainability in the industrial sector, the introduction of materials with a lower environmental footprint and the development of solutions based on chemical and mechanical recycling. We also explore his vision of the future of plastic, the importance of connecting science and market, and how to build high-impact teams from technical experience.
An essential episode for those who want to understand how responsible innovation can scale from laboratories to global strategic decisions.
Sergio Moriano García, Birziplastik · Spain
Sergio Moriano García is an international reference in the development of sustainable thermoplastic solutions, combining a solid scientific background with more than two decades of strategic leadership at the main companies in the chemical and advanced materials sector. With a degree in Chemical Sciences from Universidad de Zaragoza and an Executive MBA in progress at EAE Business School, he has built a career that spans R&D, commercial management and circular economy strategy.
Adaptability is the core of leadership. There is no recipe that always works.
A manager has to read the context rather than apply a formula.
His career began in quality control at Ercros and quickly evolved toward technical roles in materials formulation, application engineering and technical sales at companies such as PolyOne (now Avient). At the latter, he spent 12 years climbing key positions: from Account Manager to Business Manager for Europe and India, leading high-performance teams and promoting technologies such as high-density materials, conductive compounds and long fibers.
Delegating isn't letting go, it's supporting with judgment and trust.
Later, at Domo Chemicals, he was PMO Integration Director following the acquisition of the Solvay PA division, and subsequently took on the role of Application Center Manager for circular and advanced solutions. He was also General Manager at Avanzare Innovación Tecnológica, where he designed the internationalization strategy toward the U.S., China and Mexico. Later on he worked as Sr. Sales Account Manager at SABIC, closing key deals in the automotive sector and leading the first global commercial closing of a new material (Noryl LMX310).
Before thinking about laying people off, I thought about how to multiply trust to move forward.
Planning is proposing a structure that can withstand change, not avoiding it.
Today, Sergio Moriano García is Corporate Strategy Director at BIRZIPLASTIK and runs his own consulting firm, S4P Consulting, through which he drives circular economy projects, innovative product development and strategic growth for companies in the plastics sector. His approach combines science, market and sustainability, always with a proactive view of responsible innovation.
General Manager · Birziplastik
Episode 3 · Keru Podcast
