Josep M Berga Spain Ferres Alzamora Group Spain | Leadership in the transformation of sustainable European packaging – Episode 30 -Keru Podcast
In this episode of Keru Podcast we talk with Josep M. Berga Ferres, former General and Commercial Director of Alzamora Group, a leader in sustainable packaging in Europe. With more than 30 years at the head of the company, Josep shared how he led an operational, cultural and technological transformation that positioned Alzamora as a benchmark in folding carton for highly demanding industries such as pharmaceuticals, food, cosmetics and beverages.
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From robotic automation to the design of customized ecological solutions, Josep revealed the challenges of innovating in a highly variable sector, where each customer requires specific structures. He also discussed how they managed international expansion, the role of internal talent, team decision-making and the strategic dilemmas between short-term profitability and sustainable growth.
- Flexible industrial automation for production lines with thousands of SKUs
- Customized packaging design in complex sectors such as pharmaceuticals and beverages
- Cultural transformation: from graphic arts to graphics industry
- Development of disruptive solutions such as cardboard rings for cans
- Leadership based on attitude and empowerment of management teams
- Management of plants in Spain, Portugal and England with more than 400 employees
- Post-relocation adaptation and lessons on the human factor in productivity
- Relationship with strategic suppliers of cardboard and industrial machinery
- A view of the Asian market as a supplier and partner, not as a competitor
- The future of packaging: opportunities in replacing plastic with ecological materials
Josep M. Berga Ferres · Spain
Josep M. Berga Ferres was General and Commercial Director at Alzamora Group, one of the most recognized companies in Europe in sustainable packaging solutions. For more than 30 years, he led the commercial transformation, internationalization and operational modernization of this Catalan company, specialized in cardboard packaging with an ecological focus and functional design.
We went from being a graphic arts company to a fully automated graphics industry
His strategic vision was key to positioning Alzamora Group in more than 10 countries, achieving important milestones such as the development of products awarded for their innovation, the integration of sustainable technologies into production processes and the consolidation of a business culture centered on creativity, efficiency and environmental commitment.
Automating when you don't know what you are going to produce tomorrow is the biggest challenge in this industry
Trained in ESADE's Programme for Leadership Development (PLD), Josep combined his executive profile with a strong orientation toward teamwork, people management and pricing strategy, developing competitive commercial structures in highly demanding contexts.
I don't lead alone, we lead as a team from the management committee
Under his leadership, Alzamora Group was recognized for pioneering initiatives in smart packaging, material recyclability and collaborations with mass consumer brands that demanded high standards of quality and sustainability. The company was awarded on several occasions for packaging solutions that combined design, functionality and environmental responsibility.
We have robotized plants and smart warehouses that operate without human intervention
The impact of his work led Forbes España to include him in the list of the 100 most creative Spaniards in the business world, a recognition that underscores his role as a driver of business innovation from a perspective centered on triple impact: economic, social and environmental.
The biggest technical challenge is making every new packaging automatable for the customer
Josep M. Berga Ferres established himself as an influential figure in the transition toward more sustainable industrial models, and his legacy remains a reference for new leaders seeking to integrate profitability with purpose.
General Manager
Episode 30 · Keru Podcast
