Moving from blame to structural improvement
Moisés explains why blaming the operator often hides a lack of system, and how to build a culture where mistakes become learning.
- 01Most errors on the plant floor come from processes, standardization and culture, not negligence.
- 02Analyze the context of the failure: physical environment, task design, training and production pressure.
- 03Replace "who did it?" with "why did it happen?" and "what enabled it?".
- 04A culture of shared problem-solving: clear protocols, collective analysis and feedback that teaches.
Moisés de Jesús Hernández Méndez, Proquinal · Costa Rica
Moisés de Jesús Hernández Méndez was General Manager of Proquinal Costa Rica S.A., a company specialized in technical coatings and high-performance textiles for the automotive, healthcare and furniture sectors, located in the Coyol industrial park, Costa Rica. With more than 18 years of experience leading this operation, Moisés established himself as a key figure in the professionalization of the advanced textile industry in the country.
Leading a plant isn't just meeting indicators; it's developing people.
During his career at Proquinal (part of the Colombian group Colombina), Moisés headed industrial modernization, talent development and continuous improvement projects, implementing management systems based on KPIs, quality indicators and lean methodologies. Under his leadership, the Costa Rican plant earned recognition for its efficiency, compliance with international regulations and operational sustainability.
The free trade zone isn't a benefit; it's an opportunity you earn every day through efficiency.
His profile stands out for a combination of managerial, technical and people skills, which allowed him to lead successfully in contexts of high regulation and global competitiveness. In addition to his executive role, he has been part of key industry associations, such as the Costa Rican Chamber of Industries (Cámara de Industrias de Costa Rica) and the Association of Free Trade Zone Companies (AZOFRAS), where he represented the interests of the productive sector and promoted the sustainable development of the Costa Rican industrial environment.
When operations are aligned with strategy, results scale naturally.
Sustainability starts with conscious management of energy and resources.
Moisés has also served as a mentor and reference on industrial leadership, organizational design, plant efficiency and strategic planning. His approach combines a strong results orientation with a deep commitment to the well-being of the team and adaptation to technological change.
Technical talent is the most underestimated competitive advantage in Latin America.
His legacy at Proquinal Costa Rica is reflected in a robust, competitive organization aligned with the highest international standards of the manufacturing sector.
General Manager · Proquinal
Episode 37 · Keru Podcast
