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Episode 25 · Keru Podcast

Ignacio Lorente

  • Commercial Director
  • Argentina
  • Printing and packaging
About episode 25

Ignacio Lorente Argentina | Professionalization, culture and tough decisions in the SME industry – Episode 25 – Keru Podcast

Professionalization, business culture and tough decisions in the packaging industry – Grupo Beniplast Argentina

Ignacio Lorente is Director of Grupo Beniplast and General Manager of BiBar – Bag in Box, Argentine companies specialized in the plastics industry for flexible packaging and valve bags. He has more than 20 years of experience leading innovation processes, general management and the development of new business units in the sector.

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From building an industrial plant to ISO certification and commercial expansion, his career reflects the challenge of professionalizing family structures, preserving the founding culture and making tough decisions in complex industrial contexts.

  • 🧠 Professionalization and decision-making in industrial SMEs
  • 🧪 Development of new materials and product lines at BiBar
  • 🧩 Building organizational culture and cross-functional leadership
  • 📦 Packaging innovation for demanding markets

A conversation about how to lead from strategy without losing touch with the operations team.

Biography

Ignacio Lorente · Argentina

Ignacio Lorente was Director of Grupo Beniplast and General Manager at BiBar – Bag in Box, two leading companies in the plastic and flexible packaging industry in Argentina. With more than 20 years of experience, his career has focused on the strategic development of packaging solutions, the professionalization of family-owned industrial companies and the opening of domestic and international markets through applied innovation.

With a Bachelor's degree in Marketing from Universidad FASTA and training in SME Management from IAE Business School, Ignacio built a multidisciplinary profile spanning from industrial operations to commercial strategy, with a focus on sustainability, product development and general management. He also completed technical training at INTI, specializing in flexible packaging quality.

He joined Grupo Beniplast in 2005 and gained comprehensive experience in every area of the company: from production, logistics and ISO certification to packaging design, development of new plastic materials and commercial expansion strategies. His leadership has been key to professionalizing the company, incorporating cutting-edge technology and consolidating customer-oriented operational structures.

In 2004, he actively participated in the design and construction of a plant specialized in manufacturing valve bags, which would give rise to BiBar – Bag in Box. Since 2009, he has held the general management of this business unit, focused on providing comprehensive flexible packaging solutions for the food, beverage, chemical and cosmetics sectors. Under his leadership, BiBar has promoted sustainable, traceable business models adapted to the changing needs of the market.

Ignacio has championed a culture based on permanent innovation, personalized service and continuous improvement. With a strong customer focus, he has led product development projects that integrate industrial design, materials engineering and commercial strategy, creating value for leading brands in Argentina and Latin America.

In addition to his executive role, Ignacio is a benchmark in the transformation of family-owned industrial companies, contributing long-term vision, organizational structure and a professional mindset. His profile combines strategic thinking, technical sensitivity and field experience, positioning him as a key figure in the evolution of the plastics sector and the Argentine SME ecosystem.

Ignacio Lorente was Director of Grupo Beniplast and General Manager at BiBar – Bag in Box, two leading companies in the plastic and flexible packaging industry in Argentina. With more than 20 years of experience, his career has focused on the strategic development of packaging solutions, the professionalization of family-owned industrial companies and the opening of domestic and international markets through applied innovation.

With a Bachelor's degree in Marketing from Universidad FASTA and training in SME Management from IAE Business School, Ignacio built a multidisciplinary profile spanning from industrial operations to commercial strategy, with a focus on sustainability, product development and general management. He also completed technical training at INTI, specializing in flexible packaging quality.

He joined Grupo Beniplast in 2005 and gained comprehensive experience in every area of the company: from production, logistics and ISO certification to packaging design, development of new plastic materials and commercial expansion strategies. His leadership has been key to professionalizing the company, incorporating cutting-edge technology and consolidating customer-oriented operational structures.

At Grupo Beniplast, professionalizing was harder than growing.

Ignacio Lorente

The most strategic decision we made was learning to delegate.

Ignacio Lorente

An industrial SME has to institutionalize itself without losing its soul.

Ignacio Lorente

A culture isn't imposed; it is practiced every day from the top.

Ignacio Lorente

Ignacio Lorente Beniplast Argentina

In 2004, he actively participated in the design and construction of a plant specialized in manufacturing valve bags, which would give rise to BiBar – Bag in Box. Since 2009, he has held the general management of this business unit, focused on providing comprehensive flexible packaging solutions for the food, beverage, chemical and cosmetics sectors. Under his leadership, BiBar has promoted sustainable, traceable business models adapted to the changing needs of the market.

Ignacio has championed a culture based on permanent innovation, personalized service and continuous improvement. With a strong customer focus, he has led product development projects that integrate industrial design, materials engineering and commercial strategy, creating value for leading brands in Argentina and Latin America.

In addition to his executive role, Ignacio is a benchmark in the transformation of family-owned industrial companies, contributing long-term vision, organizational structure and a professional mindset. His profile combines strategic thinking, technical sensitivity and field experience, positioning him as a key figure in the evolution of the plastics sector and the Argentine SME ecosystem.

Technical skills can be trained; culture is contagious.

Ignacio Lorente

Commercial Director

Episode 25 · Keru Podcast

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