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Episode 23 · Keru Podcast

Victor Marceles

  • General Manager
  • Colombia
  • Agribusiness
About episode 23

Víctor Marceles | Mergers, global strategy and multicultural leadership in biotechnology – Episode 23 – Keru Podcast

Strategic mergers, biotechnology and global leadership – Víctor Marceles at Arator.bio

Víctor Marceles, MBA and Vice President of Corporate Development and M&A at Arator.bio (Germany), shared his vision on global strategy, biotechnology and multicultural leadership based on a career of more than 30 years in the pharmaceutical, veterinary and CropScience industries.

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He was Corporate Head of M&A at Procaps and held global strategic roles at Bayer CropScience and Bayer Animal Health, leading mergers, acquisitions and licensing processes in highly regulated markets. He has also been a university professor and an active board member of the Colegio Alemán de Barranquilla, integrating academic, technical and business perspectives.

In this episode, we explore how to lead in highly specialized scientific ecosystems, the impact of mergers and acquisitions decisions on organizational culture, and the keys to navigating international environments with a focus on innovation and sustainability.

  • 💼 Mergers and acquisitions: when to buy, when to partner and when to walk away
  • 🧬 Biotechnology, health and life sciences: long-term strategic vision
  • 🌍 Multicultural leadership: managing global teams in Europe and Latin America
  • 📚 The role of continuous learning and strategic thinking in high-impact decisions
  • 🔄 Organizational transformation through inorganic growth

An in-depth conversation about how to think about the expansion of companies with high technical knowledge, from financial analysis to the human component.

Biography

Victor Marceles · Colombia

Víctor Marceles was Vice President of Corporate Development, Mergers and Acquisitions (M&A) at Arator.bio, a German company specialized in biotechnology and life sciences. With more than 30 years of international experience, he built a solid career in the pharmaceutical, veterinary and CropScience industries, leading global growth strategies, business development, alliances and complex licensing negotiations across Europe and Latin America.

A solid strategy isn't a plan, it's a compass with awareness of the market.

Victor Marceles

A graduate in Business Administration from Universidad Externado de Colombia and holding an MBA in Corporate Development and Business Strategy from the University of Bradford in the United Kingdom (with a full scholarship granted by Bayer), Víctor complemented his education with studies in international trade and supply chain at ICAFT, in addition to speaking six languages: Spanish, English, German, French, Portuguese and Italian.

Multicultural leadership requires knowing how to listen before wanting to lead.

Victor Marceles

For more than 20 years he worked at Bayer, where he held key positions such as Global Director of Business Development and Licensing for Bayer Animal Health, Global Brand Director for veterinary products, and Global Herbicides Portfolio Director at Bayer CropScience. He led multicultural teams and high-impact projects, managing portfolios of up to 300 million euros, post-patent agreements and new market entry strategies focused on profitability and efficiency.

Before Bayer, he was Supply Chain Manager and Commercial Manager in the Andean countries, leading complex integrations such as the merger of Aventis CropScience into the Bayer group. His career also included operational and logistics roles at Böhler, Merck de Colombia and Navemar S.A., which cemented his cross-functional understanding of industrial and commercial operations.

Managing in Germany isn't the same as negotiating in Colombia, but the ethics must be the same.

Victor Marceles

After his time at Bayer, he took on the role of Corporate Head of M&A and Alliances at Procaps Group for six years, where he designed financial models, led strategic negotiations and strengthened the company's international presence in the pharmaceutical sector. He later joined Arator.bio as Senior Vice President, focusing on mergers, acquisitions and business development in biotechnology with a global vision.

Any deal without a strategic purpose is just an expensive transaction.

Victor Marceles

In parallel, Víctor was a professor of Corporate Strategy and Marketing at Universidad de la Costa (CUC) in Colombia, standing out as a developer of leaders with an international perspective. He also joined the board of the Colegio Alemán de Barranquilla, reaffirming his commitment to educational excellence and binational inter-institutional collaboration.

At Bayer I learned that German rigor can coexist with Latin creativity.

Victor Marceles

Recognized for his strategic approach, multilingual skills and ability to execute in multicultural contexts, Víctor has been a key driver of transformations in high-impact companies, combining critical thinking, global vision and rigorous, results-oriented execution.

General Manager

Episode 23 · Keru Podcast

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