Manuel Laredo Mamut| Founder of Grupo Mamut: innovation, sustainability and circular expansion from Bolivia to Mexico – Episode 10 – Keru Podcast
Triple impact and industrial expansion with Manuel Laredo Mamut
Manuel Laredo Mamaut, CEO and founder of Grupo Mamut, shared his experience leading Bolivia's most awarded triple-impact company, specialized in recycled rubber flooring and the circular economy.
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With operations in Bolivia, Paraguay and Mexico, and more than 900 tons of upcycled tires, Mamut has been recognized with awards such as Latinoamérica Verde, Innova Bolivia, SOCAP San Francisco and the Global Innovation Award in Abu Dhabi. In addition, Manuel was selected as a Humphrey Fellow at Michigan State University and was part of Georgetown University's GCL.
- ♻️ How to scale a circular industrial startup in Latin America
- 👥 Talent retention, digital mindset and a culture of accountability
- ⚙️ From the factory to the lab: innovation on a low budget
- 📊 Operational planning based on data and technical intuition
- 🌐 Internationalization, organizational culture and triple impact
A story of real growth, from a kitchen in Cochabamba to exporting sustainable solutions in three countries.
Manuel Laredo, Grupo Mamut · Bolivia
Manuel Laredo Mamut was founder and CEO of Mamut, Bolivia's most awarded triple-impact company, specialized in manufacturing recycled rubber flooring and sustainable industrial solutions based on the circular economy. Under his leadership, Mamut upcycled more than 900 tons of end-of-life tires and achieved an operational presence in Bolivia, Paraguay and Mexico, establishing itself as a regional reference in innovation with an environmental, social and economic purpose.
I don't invest energy in people who don't want to change. I prefer those who search, learn and improve.
Digitalization exposes liars: you can't say ‘I called the customer’ if the CRM says you didn't.
Throughout his career, Manuel received multiple international awards such as the Premio Latinoamérica Verde, Innova Bolivia, SOCAP San Francisco, the Global Innovation Award at Abu Dhabi Sustainability Week and the Aim2Flourish Global Award, in addition to being named one of the 100 Bolivian leaders with the best reputation by MERCO (2021–2023). He was also selected as a Humphrey Fellow at Michigan State University and as part of Georgetown University's GCL (Global Competitiveness Leadership), thus strengthening his strategic vision to lead sustainable productive transformation in emerging countries.
Young talent needs challenges, but also purpose. That's what retains them.
In addition to running Mamut, Manuel was Director of the Centro de Desarrollo Tecnológico Aguayo, an institution that promotes technology-based companies with environmental and social impact, and a member of the board of Pacto Global Bolivia. From those positions, he led research on extended producer responsibility, the circular economy and the reuse of industrial waste, combining applied science, social innovation and business vision.
We design a life plan with each person on the team: in two years they move up the curve.
We export sustainable flooring from Bolivia. From the local level, we create global solutions.
An Industrial Engineer from Universidad Mayor de San Simón with a Master's in Polymers and Biopolymers from Universitat Politècnica de Catalunya, he complemented his training with studies in ISO quality management, business development and global leadership. He has worked as a technician and researcher on international projects of Fundación ASCAMM in Spain, and as a professional at Bolivian petrochemical and construction companies. Recognized for his ability to scale industrial startups, develop young talent and operate in highly uncertain contexts, he has given lectures in more than eight countries and has trained thousands of young people in sustainability and impact leadership.
CEO/General Manager · Grupo Mamut
Episode 10 · Keru Podcast
