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Episode 32 · Keru Podcast

Juan Carlos Guzmán Sedano

  • General Manager
  • Grupo Comercial de Empaques
  • Mexico
  • Printing and packaging
Episode 32 summary

Not all cardboard is equal: the input determines profitability

Juan Carlos explains how they discovered that the variability of corrugated paper explained the scrap and failures that were being attributed to production.

  1. 01An input treated as a commodity can cause jams, gluing problems and customer rejections.
  2. 02Without standardized measurement, material defects get blamed on production, maintenance or the operator.
  3. 03In-house tests of grammage, moisture, stiffness and thermal behavior to anticipate deviations.
  4. 04Managing raw materials as a strategic asset, with traceability by supplier.
Biography

Juan Carlos Guzmán Sedano, Grupo Comercial de Empaques · Mexico

Juan Carlos Guzmán Sedano was General Manager at Grupo Comercial de Empaques, a Mexican company specializing in industrial packaging solutions designed with multiple materials such as corrugated cardboard, polyurethane, polyethylene and wood. His leadership was key to professionalizing the operation, improving production processes and integrating management technology across the entire value chain.

During his tenure, Juan Carlos led a deep operational transformation that included modernizing production lines, adopting ERP/MRP systems for enterprise resource and materials planning, and standardizing internal processes to ensure quality, efficiency and traceability. These initiatives not only improved the company's productivity, but also strengthened its responsiveness to industrial customers with demanding technical and logistical requirements.

Every packaging solution we delivered at Grupo Comercial de Empaques solved a real logistics problem.

Juan Carlos Guzmán Sedano

One of his main contributions was leading a management approach based on key performance indicators (KPIs) aligned with customer service, on-time delivery and profitability-by-product-line objectives. He implemented financial-operational control mechanisms that made it possible to optimize the use of raw materials, reduce waste and adjust production times according to demand variability.

Transforming the operation at PCM meant redesigning processes from receiving to delivery.

Juan Carlos Guzmán Sedano

Prior to his role at Grupo Comercial de Empaques, Juan Carlos was Managing Director at Papelcor, where he led a process of regional expansion and continuous improvement in the manufacture of industrial paper products. He was also General Manager at PCM, a company dedicated to the design and manufacture of technical packaging for the automotive, home appliance and logistics sectors. In both cases, he demonstrated a strong ability to drive organizational transformation processes, integrate technical and commercial teams, and develop structures oriented toward sustainable results.

His experience is built on a solid background in industrial engineering, complemented by studies in financial management, business leadership and supply chain development. This combination has allowed him to perform successfully both in operations and in senior management, understanding the complex dynamics of the Mexican manufacturing environment.

Papelcor taught me that corrugated cardboard is as strategic as the product it protects.

Juan Carlos Guzmán Sedano

In his approach to work, Juan Carlos stands out for prioritizing collaboration between areas, standardizing operational best practices and implementing technologies that enable scalability without compromising quality control. Under his leadership, the companies he managed strengthened their competitiveness, improved the industrial customer experience and gained efficiency in their daily operations.

Throughout his career he has led processes of commercial professionalization, training technical sales teams to improve the value proposition, incorporate cost analysis by project, and put together customized packaging solutions for large customers in sectors such as electronics, food, automotive and retail. This was key to positioning the companies under his management as strategic suppliers, not just manufacturers.

The packaging industry needs managers who speak the language of production and also the language of the customer.

Juan Carlos Guzmán Sedano

In addition, he has promoted a business culture oriented toward continuous improvement, encouraging technical learning within the operations team and ensuring ongoing training processes on the plant floor. His leadership style combines high standards with approachability, fostering the development of human talent and the consolidation of teams that are resilient in the face of today's industry challenges.

My priority was always to connect operations with commercial strategy.

Juan Carlos Guzmán Sedano

In an industrial context characterized by the need to adapt to dynamic supply chains, comply with environmental regulations and respond to demands for customization, Juan Carlos Guzmán Sedano stands out as an executive who understands the business from a systemic perspective. His strategic vision allows him to connect customer needs, operational capacity and financial goals in a comprehensive management model.

His career is a testament to the impact that general management committed to efficiency, innovation and organizational development can have in the industrial packaging sector in Mexico.

General Manager · Grupo Comercial de Empaques

Episode 32 · Keru Podcast

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